The number one rule of a successful PPC campaign is making sure that there's an accurate method of tracking conversions and ROI in place. All too often, we find that potential clients have been managing their own PPC account for a number of years yet have neglected to implement tracking. Without knowing what ads are converting and at what cost-per-conversion, accurate decisions cannot be made. We are proud Google Partners which means that our team work closely with Agency account managers to ensure your account performs as strongly as possible. As far as we're concerned, demonstrating success across PPC channels (we don't just focus on Google AdWords; we're big fans of Bing and social media platforms too) means delivering nothing other than a strong and profitable ROI. If we can do this, we can almost guarantee that the stats add up and that a campaign is scalable to drive a targeted growth in revenue.

Become the voice of your industry and generate engagement and interaction with your audience across the right social platforms. From Facebook and Twitter through to Pinterest, Instagram and a range of niche networks, we'll develop a strong presence for your business in the right places. A successful social media presence relies upon you becoming a leader within your industry, being seen as a resource which can be relied upon for news and resources. Whether an eCommerce retailer, a service provider or even a charity, we'll work with you to develop the right voice and tone to use across social media, encouraging engagement and helping your audience to get to know you. Remember, you're a business which is run by people and social media offers a great platform for you to showcase this.

The majority of SEO campaigns fail for one main reason … there's no strategy in place! Simply deciding to commence an SEO campaign is pointless unless there's a clearly defined (and actionable) strategy in place behind it, working hard to meet and exceed the wider goals of the business. Having worked in 'SEO' since the dawn of Google, we've seen it all and we're proud to say that we do things a little differently to most. Firstly, everything we do is strategic and works to Google's own Webmaster Guidelines. SEO isn't a 'dark art' and you certainly won't find us sourcing links through unnatural means. In 2016, SEO as far as we're concerned should be focused upon developing an information-rich website with a great structure, user experience and technical foundations closely integrated with a content marketing and social media marketing approach to earn links, citations and wider coverage..

Website Audit

Look and feel of the website. Navigation structure and ease of use. USP statement standout and services clarity comparing with competitors. Core messaging and core services placement. User journey for target audience. Sales proposition Social Proof Content Mobile usability

User Journey

All customer journeys follow a similar pattern as outlined below. It’s our job to break down and define each step of the process for each of your target audiences / personas so that we can provide each and every customer with a great customer experience. .Awareness & Information / Interest & Decision Making / Purchase Process / Long Term Relationship.

SEO

How well can the search engines find and index your website? / How well can the search engines find and index each individual page? / How well search engines (and visitors) can navigate your site

Onsite

Page level onsite check for maximum visibility in SERPs / Title and Description length Check / Keyword targeting check / Core messaging and CTA check / H1 and H2 tags check / Images Alt Text Check

Google Analytics

Google Analytics Setup / Tracking from different channels/sub-domains correctly / Profiles Setup / Creating Dashboards based on the inputs from the customer / Adwords & Search Console Setup/linking / Clean traffic and data by excluding IP’s and Spammy referrals / Goals/conversion tracking/ecommerce tracking setup / Inbound phone tracking setup/tracking

 

Become the voice of your industry and generate engagement and interaction with your audience across the right social platforms. From Facebook and Twitter through to Pinterest, Instagram and a range of niche networks, we'll develop a strong presence for your business in the right places. A successful social media presence relies upon you becoming a leader within your industry, being seen as a resource which can be relied upon for news and resources. Whether an eCommerce retailer, a service provider or even a charity, we'll work with you to develop the right voice and tone to use across social media, encouraging engagement and helping your audience to get to know you. Remember, you're a business which is run by people and social media offers a great platform for you to showcase this.